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Understaing domain names and domain name registration.

How Can You Choose the Best Domain Name?


It's all in the Name

The domain you use for a particular site can have a huge impact in the way that humans and search engine spiders perceive it. Domain names were once so expensive that only those wanting to protect a brand or who could afford them owned them, now they are commonplace and if you know where to look, you can pick up a domain name for free.

Now that they are much easier to obtain, it is hard to take any site that does not have it's own domain name very seriously. Without a domain name, a company is likely to be passed off as amateurish or seen to want to cut corners to save money. If you have a company site and you still haven't got a domain name for your website, then you might want to think about getting one!

Make it Memorable

The best domain names are those that people can remember, because if your visitors can remember it, they are more likely to come back. If you do not already have a company or other name selected for your site, then it is often a good idea to make your domain name the brand for the site. Tying your site name to the domain is just one way you can help your visitors remember how to find you again.

Tips for choosing the most memorable domain name.keep it short and easy to spell.

make use of keywords or popular search terms whenever possible.

generic terms are like gold dust if you can get them.

the more unusual but familiar sounding a domain, the better.

add a twist, some domain names are remembered for being different to what you would expect to find there (e.g. monster.co.uk)

One of the major problems of trying to promote a specific domain name is that in general, people (or sometimes browsers) assume that they end in a .com. If your site uses a domain other than a .com, then you may want to make the domain your site identity, otherwise you could have your visitors remembering the domain name but not the extension and going to related site that isn't your own!

Domain Branding

If you purchase your domain with the intention that it will become the brand that you promote, then it is worth taking into account the specifics of the domain. Keywords can play an important part in your brand, particularly if it is specific to your industry, as they will help to make your domain name memorable while improving your search engine rankings.In the case of directories such as Yahoo and DMOZ sites are usually listed in alphabetical order, so anything starting with A, B or C has a much better chance of being higher on the list than those starting with X, Y or Z, and so is more likely to be noticed. Don't however be tempted to use a domain that has been "padded out" to get a high position in an alphabetically sorted list; not only will it look tacky and amateurish, but most directories use human editors who would pick up this obvious trick and either correct it or ignore the site altogether.

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MORE RESOURCES:

ICANN approves the introduction of internationalized domain names
UNESCO (Communiqués de presse), France - 5 hours ago
The board endorsed the IDNC Working Group Report on recommendations for the introduction of Internationalized Domain Names, to expand the world’s Domain ...


.ORG & NCUC Joint Letter to ICANN on Internationalized Domain Names
CircleID, Canada - Aug 7, 2008
ORG, The Public Interest Registry, Inc. The deployment of Internationalized Domain Names ("IDN") should be seen as a technical measure to allow for ...


The largest expansion on Top Level Domain Names approved
Secure Computing, Australia - Aug 6, 2008
Another issue is the confusion of consumers when working with new domain names. If you are on a business trip to Sydney, for example, and you want to go ...


Netregistry is a provider of domain names for sale in Australia.
Ferret, Australia - Aug 6, 2008
What are Top Level and Second Level Domain Names? It can be noticed that some domain names end in fewer dots and letters than others. ...


Domain Investor adds 40 Chicago domain names to growing geo domain ...
Domain Informer (press release), IL - Aug 6, 2008
InvestInURLs.com, recently acquired 40 domain names related to hotels, restaurants, travel, shopping, jobs, nightlife, cars, pets, title companies and real ...


Unlimited-Space to give away 1000 internet domain names
Seeking Media (press release), Australia - Aug 5, 2008
Australian website hosting company and domain provider Unlimited-Space.com is set to take the internet world by storm by giving away 1000 domain names and ...


NameJet Announces Exclusive Deal to Sell Fabulous.com's Expired ...
PR-USA.net (press release), Bulgaria - Aug 5, 2008
(PRWEB) August 4, 2008 - NameJet™, a leading domain auction company that offers a large, exclusive inventory of deleted and expired domain names for top ...


Technology briefs
Computerworld, MA - 17 hours ago
Some 675000 .info domain names have been registered since July, when the first applications were taken, according to Afilias Ltd., a nonprofit consortium ...


Sedo Announces SedoCares Initiative Through a Fundraiser for CHF ...
Domainers Magazine, PA - 4 hours ago
Sedo.com currently offers more than 14 million domain names for sale through its marketplace and provides domain brokerage, appraisal and monetization ...


DomainPeople Adds .Pro Reservations
Web Host Industry Review - 1 hour ago
Pro domain names from new registrants through August 31. Level 1 PCI DSS Certified Service Provider! DataPipe delivers the best network & support; ...

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